What is seo

Search engine optimization encompasses a range of technical and content strategies designed to align a webpage with the ranking algorithms of search engines. This alignment facilitates the webpage's discoverability, crawling, indexing, and visibility in search engine results pages (SERPs) for pertinent queries.

Types of SEO 

Search engines, including Google, evaluate numerous factors when determining the ranking of content, leading to the multifaceted nature of SEO. The three primary categories of SEO are on-page, off-page, and technical SEO: 

On-page SEO

This involves enhancing the quality and organization of the content present on a webpage. The main elements influencing on-page SEO include content quality, keyword usage, and HTML tags. 

Off-page SEO

This focuses on acquiring links from other websites and various pages within your own site to the page you wish to optimize. The critical components of off-page SEO are backlinks, internal linking, and overall reputation. 

Technical SEO

This pertains to optimizing the overall performance of your website in search engine results. Key aspects include site security (such as SSL certificates), user experience (UX), and site structure.

The three primary types of SEO are applicable to both websites and blogs, and they extend to three specific subtypes of SEO:

Local SEO

This focuses on enhancing your business's visibility in Google Maps and local search results on the SERP. Key elements include managing reviews, optimizing listings, and refining your Google Business profile.

Image SEO

This involves a combination of on-page and technical strategies aimed at improving the ranking of images on your website in Google image search.

Video SEO

This encompasses a blend of on-page, technical, and off-page strategies designed to elevate the ranking of your videos in YouTube or Google video search results.

Although all three subtypes depend on the foundational three types of SEO, their reliance on each core type varies significantly.